Zhang Pengfei, PhD, a lecturer in Jewelry Management and Marketing of Gem Department in Gem Institute, bachelor degree of Northeastern University, master and PhD degree of Economics and Management College of Wuhan University. The research fields include jewelry enterprise management, jewelry marketing, jewelry industry research. The research interests include luxurious jewelry strategy, consumer behavior, social governance of consumption, jewelry retail management, jewelry production management, jewelry investment and consumption, and jewelry industry planning. The main courses he teaches include Jewelry Marketing, Jewelry Business Management, Jewelry Business English. Zhang is also responsible for undergraduate curriculum reform. Zhang has published papers on journals like Economic Management, one textbook and one monograph. In addition, he is presiding a number of cooperative research projects. Currently Zhang is the international SSCI journal reviewer.